This comparison helps you improve your social media strategy. Currently, you can compare your page followers and engagement with competitors. LinkedIn competitor analytics is a newer feature that’s still in development. (Find out more about important LinkedIn demographics here.) Competitor analytics LinkedIn shows you this data based on your followers’ location, job, seniority, the industry they work in, and company size. This can help improve engagement and traffic. When you understand your followers, you can create content that speaks directly to them.
These metrics highlight who is interacting with your page content and updates. You can try changing the time you schedule posts or the type of content that’s published.
This data is great for helping social media managers spot trends and patterns.įor example, if your update analytics show low post engagement, start testing different variables. They can tell you if your followers are engaging with your updates. Update metrics show how effective your LinkedIn updates are. When you find out which posts are performing best, use Hootsuite to promote them as sponsored content and draw in new audiences. Scheduling tools like Hootsuite can also help you convert visitors to followers. This can lead to visitors converting into new followers and increased social engagement. You can use this data to spot traffic patterns and tailor your LinkedIn updates to new visitors. Visitor analytics show you people who are coming to your page but aren’t loyal followers of your brand on LinkedIn - yet! Here’s a breakdown of metrics available in the native LinkedIn analytics tool. You can also find a quick snapshot of your last 30 days of activity on the left-hand side of your homepage. A drop-down menu includes options to view analytics for Visitors, Updates, Followers, Competitors, Leads, and Employee Advocacy. To access the LinkedIn dashboard, go to your company page and click on the Analytics tab. It provides detailed insights into your page’s performance.
The native LinkedIn Analytics tool is available to all Page admins. Let’s look at each option in more detail. The route you take depends on your social media marketing strategy and what you want to track. Third-party tools, like Hootsuite’s LinkedIn analytics product.LinkedIn’s built-in analytics tools, or.There are two main ways to track metrics using LinkedIn analytics: Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
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